Panera Bread has a program called MyPanera which is a rewards program. You have to get a FREE member card from an associate at any Panera Bread location. Once you have the card you can register it in a bakery-cafe or on line. You can also sign up online and pick up a card on your next visit.
You will earn FREE bakery-cafe items or you might be invited to FREE Events at your favorite Panera Bread location.
For your birthday you will get a FREE Reward! The FREE Reward is a FREE Birthday Pastry!