Join ULTAmate rewards program and you will get some special treats the month of your birthday!

From their website  

Yes, if you provide us with your birthday, you will receive 2X Bonus Points on all purchases in your birthday month. Plus if you are signed up to receive Ulta Beauty emails, we will send you a coupon for a free pretty present just for you! Platinum and Diamond members will receive an extra birthday surprise in addition to these gifts. Now you can have your cake and bonus points too!

See additional details HERE

Sign up for ULTAmate rewards

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Offer subject to change and may vary by location.  Contact location to verify.